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Brand Identity for Sporting Threads

Alilia embarked on a branding project for new country outfitters ‘Sporting Threads. The brand needed to reflect clothing for high-end and serious country sporting pursuits. The brief was to develop a logo for an online shop and retail space, based in Taunton, Devon.

After several options were presented, it was a unanimous yes to our first creative route, we nicknamed ‘cross country’ which featured both the country pursuits and clothing in a very clean and fresh way. The logo had to be considered for application for future bespoke clothing and polo shirts so it had to be unique and distinctive.


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Signature Sean Horler

A few months ago, Alilia embarked on a rebrand project with friends at Slate Marketing for a small business based near Newport, SouthWales. Sean Horler a talented tradesman with a healthy business and great local reputation wanted to be recognized and appreciated for his ruthless attention to detail and high-end finish.

He wanted to shift his services from standard building jobs to those more skilled to his talents like luxury bathroom design, complicated property redevelopment, and technical home improvements, as well as attract more business, grow his team and work on projects further afield.

We set about with a new name that the talented peeps at Slate came up with,
‘Signature Sean Horler’, which repositioned Sean perfectly. We needed to make SSH look more than a ‘local builder’ but not quite as elaborate as an interior designer. Appeal to women (his main audience) but remain manly at the same time.

Using a beautiful hand script font to craft the word ‘Signature’ this rebrand had to be personal. It had to feel hand finished and reflect that attention to detail and quality of finish. Using smart greys with a pop of burnt orange we worked on the new identity rolling it out online, on a new fleet of vans (something tradesman’s are really proud of and so they should be!), uniforms, promotional postcards and stationary.


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American Craft Beer Company

Alilia was asked by marketing director Mark Smith to create a brand identity and website design to launch a new business based in the UK, called ‘American Craft Beer Company’, a business primarily set up to bring the latest American craft beers to a UK audience.

Mark’s view on design is an incredibly refreshing one “do one design that hits the brief, I am asking for a problem to be solved here and I only need one solution, you are the experts in design and I respect that if you come back with one route then this will be the one that fits the brief. 

Mark wanted a brand identity which was authentic, pared back yet original, that said ‘craft’ rather than something that looked too polished. It needed to strike the right balance between being quirky enough to be ‘craft’ and professional enough to be considered by the major multiple retailers here in the UK.

That’s what the American Craft Beer Company got, exactly what Mark had asked for – One design concept that hit the brief.  A simple yet very recognisable black stamped logo that has authority and craft. This simplicity was carried through onto their business cards and website. Their tone of voice, whilst professional is light hearted in places to bring to life the characters within the business.

Their clients love the website.


Visit www.americancraftbeercompany.com


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East Thorne Cornwall

Alilia was approached by Slate Marketing in 2010 to design an identity and website for new business East Thorne Holidays, a luxury yurt retreat and cottage getaway on the north coast of Cornwall. Samantha of Alilia embarked on a journey similar to her early days in design: working for a brand new start-up business full of creative ideas and tons of enthusiasm.

Several ideas were presented to Naomi and Adam Black of East Thorne at Alilia’s kitchen table, where they were joined by Emma of Slate Marketing by the power of Skype. Plenty of cups of tea later and one route was an instant hit. A hand-drawn set of illustrations that depicted the East Thorne concept. A website followed this summer, written by Slate Marketing, designed by Alilia and produced by CJB Interactive.
Result: A great idea for a holiday and a unique site to book your next trip to Cornwall. One that the head of tourism of Cornwall describes as, “Clear, well laid out and thought out, for once a website that is easy to use and navigate”


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